There are more than 3.7 billion global mobile Internet users as at June 2019 providing an endless opportunity for criminals to find new victims, and only through sustained education can we try to mitigate the divesting financial effects that scams have on the global economy.
Scammers will often use persuasion techniques like pretending to be a legitimate business and using local area codes to build trust and familiarity. Or they make time-sensitive claims to increase urgency. Some letters use images of money or prizes and even pictures of past “winners” smiling and happy. Others are much more direct with legal-sounding text, to also create the perception of a legitimate company.